Privacy Policy
How we collect, use and protect your personal data when you visit our website and interact with our services.
Last Updated: 15 February 2026
Effective: 15 February 2026
How we collect, use and protect your personal data when you visit our website and interact with our services.
This website is operated by Antique Collection Ltd, a company registered in England and Wales under company registration number 13759284. Our registered address is 146 Manor Way, Borehamwood, England, WD6 1QX. Our VAT registration number is GB 319 7462 85.
Antique Collection Ltd acts as the data controller for all personal information collected through this website. We are committed to protecting your privacy and processing your personal data in accordance with the General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and all other applicable United Kingdom data protection legislation.
If you have any questions about this Privacy Policy or how we handle your personal data, you may contact us at any time by emailing [email protected] or by writing to the address above. We endeavour to respond to all privacy-related enquiries within 30 days.
When you visit our website, interact with our services, or communicate with us, we may collect the following categories of personal data:
We process your personal data only where we have a lawful basis to do so. The specific legal basis depends on the type of data and the purpose of processing:
| Data Type | Legal Basis |
|---|---|
| Contact form data (name, email, phone, message) | Consent (Art. 6.1.a) and contract performance (Art. 6.1.b) |
| Newsletter subscription data | Consent (Art. 6.1.a) |
| Analytics data (page views, behaviour, device info) | Consent (Art. 6.1.a) |
| Marketing and remarketing data | Consent (Art. 6.1.a) |
| Security and fraud prevention data (IP address, server logs) | Legitimate interest (Art. 6.1.f) |
| Transaction and purchase data | Contract performance (Art. 6.1.b) and legal obligation (Art. 6.1.c) |
Our cookie consent banner is displayed to all first-time visitors in the bottom-right corner of the screen. It offers three clear options:
The banner does not block content and can be dismissed without accepting cookies, in which case only essential cookies remain active. Your choice is stored in your browser's local storage for 12 months.
By clicking "Accept All Cookies", you consent to the storing of cookies on your device for analytics and advertising purposes, including personalised advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.
Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.
You may withdraw consent at any time by clicking "Manage Cookie Preferences" in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.
We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:
We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties.
Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.
When you submit a contact form, request a quotation, enquire about a specific antique, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.
We use this information to respond to your enquiry, provide the requested information about items in our collection, arrange viewings or valuations, and maintain a record of our correspondence. We may also contact you regarding related services or new acquisitions that match your stated interests, but only where you have consented to receive such communications.
Legal basis: Consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).
Retention: Form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.
You may request deletion of your data at any time by contacting us at the email address provided in this policy.
A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.
This website uses the following Google services:
Collects anonymised usage data, device information and behavioural signals. IP anonymisation is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
Records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
Allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
Deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.
Google's advertising products are governed by: https://policies.google.com/technologies/ads
This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:
We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.
Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy
To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/
We retain personal data only for as long as is necessary for the purposes described in this policy. Specific retention periods are as follows:
| Data Category | Retention Period |
|---|---|
| Contact form submissions | 2 years from date of submission |
| Analytics data (Google Analytics 4) | 14 months |
| Marketing cookies (Google Ads) | Up to 540 days |
| Email communications | Duration of relationship plus 1 year |
| Server logs | 90 days |
| Cookie consent records | 3 years (audit requirement) |
| Transaction records | 6 years (HMRC requirement) |
If you are located in the EEA or UK, you have the following rights regarding your personal data:
Request a copy of all personal data we hold about you.
Correct any inaccurate or incomplete personal data.
Request deletion of your data ("right to be forgotten").
Limit how we process your personal data.
Receive your data in a structured, machine-readable format.
Object to processing based on legitimate interest.
Revoke consent at any time without penalty. Withdrawal does not affect the lawfulness of processing prior to withdrawal.
To exercise any of these rights, email us at [email protected]. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:
Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.
These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. Where applicable, we also rely on adequacy decisions made by the UK Secretary of State under the UK GDPR framework.
A copy of the applicable SCCs can be requested by contacting us directly at the email address provided in this policy.
This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly.
Contact us at [email protected] if you believe we have received data from a minor.
This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.
Antique Collection Ltd is a legitimate registered business that sells genuine antique and vintage items. All products listed on this website are authentic, accurately described, and sold in accordance with applicable United Kingdom consumer protection laws.
The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. When we make material changes, we will notify you by displaying a prominent banner on the homepage of this website a minimum of 14 days before the changes take effect.
We encourage you to review this policy periodically to stay informed about how we protect your data. The "Last Updated" date at the top of this page indicates the most recent revision.
If you have any questions, concerns or requests regarding this Privacy Policy or the handling of your personal data, please contact us using any of the following methods:
We aim to respond to all privacy-related enquiries within 30 calendar days of receipt.
All items are antique or vintage and sold as seen. Condition reports are provided to the best of our knowledge. Prices include VAT where applicable. The information on this website is for informational and educational purposes only and does not constitute financial, legal or investment advice. Investing in antiques involves risk, including the possible decrease in value.